In corporate rivalry one often notices the arrival Spoof and Jab advertising taking pot shots at the rival company. I was watching the latest Samsung super bowl ad, again taking a shot at the queues of crowd waiting for the iPhone. It made me realise something fundamental.
Most companies that decide to go after their rivals with spoofs generally do not have anything of their own to sell. Why would a company buy the most expensive air time in the US just to make fun of another.
Samsung uses Android which does not allow them to create a unique experience for its users. The hardware is not unique either. This leaves them with nothing to sell.
I feel sorry for the company.
