Karnataka happens to be the only state in India, which does not have any ceiling on the pricing of movie tickets and PVR has been exploiting this fact to the hilt. Currently, during the opening weekend of a movie, the theater charges a cool Rs. 350 per head and even on weekdays, they are charging Rs. 250 per head.
The management has lost sight of the difference between pricing high and ripping people off. The thin line dividing the two has suddenly been erased.
Not only are the ticket prices high, PVR has also embarked on a program of bumping the price of pop-corn up by Rs 15 every 3 months. A large combo that earlier would cost Rs. 100 has jumped to Rs. 130 in the space of the last 6 months, through two price hikes. They buy burgers for Rs. 7 and sell it for Rs. 70. To top it, they are shameless enough to leave the vendor price on the burger.
The company is fast moving its revenue model towards what can only be deemed as rank extortion.
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