I went to buy a new pair of glasses today, when I realized a truth about retail of optical solutions in India. Guess the price of a rimless frame!
Well if it has a brand name on it, it costs about Rs. 4,000 (USD85) and if it is one that is not branded it would cost about Rs. 1,500 (USD35). For two steel sticks which weigh less than 100 grams, the prices are quite ridiculous. The cost of fabrication of the product would be hardly a few hundred rupees, not to mention that most of these (branded and un-branded alike) are manufactured in China.
Understandably, a bulk of the cost goes to the retailers and channel partners. The margins that retailers and distributors get in this business are huge. Little wonder someone like Titan, who had no background in the business decided to foray into it through Titan Eye+.
It is just a shame that the margins are so high in a business that can be likened to healthcare solution.
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