I guess when, Tata launched its GSM service with Docomo, they would have never thought that they would get such unprecedented response to their connection. The marketing done for the launch of the brand was very fresh and attractive. Along with that, the pitch of 1 Paise per Second, touched the right nerve with the audience. Paying for seconds that one does not use was a matter of great debate for a long time and they provided the apt solution.
Having said all of that, the network that they erected would have been done thinking that they would get perhaps tens of thousand of sign ups, whereas the sign ups ran into the hundreds of thousands. Now, the Tata Docomo network is one of the worst networks to be on. Almost every call has to be dialed twice due to frequent disconnections. The quality and clarity remains a huge problem with the network.
Tata Docomo; a victim of its own success. They are unable to support the volumes on their network.
One would have to give up to the fact that, they changed the paradigms of mobile business in India. Before you knew it, every single mobile telephony company was scrambling to change their plan to a per second rate. Even a behemoth such as Airtel, who claim 110 Million people on their network, had to make this shift.
Tata Docomo has managed to be the game changer but successful, I don't know about it.
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