Obama was the theme of 2008. The entire year he was involved in the process of marketing himself and his idea. First against Hillary Clinton and then against John McCain. He gave the Americans exactly what they wanted to hear; that he was going to bring to change to the country.
If we had to go by statistics, the likelihood of Obama having become the president of USA was very slim. To start off he was black(creamie), America had never had a black man for a president. Secondly, he was not someone who had a strong political or for that matter a corporate clout standing behind him. Agreed there were those who believed in his ability to take the position, but nonetheless; he did not have a strong clout of rich and powerful people behind him.
What he had, was the clarity of positioning. He positioned himself as a savior for the black people. He positioned himself as the one who can turn the nation around. He positioned himself as the one that did not have any bias or inclination which would force him to do the wrong thing. He used his disadvantages to his advantage over the course of the election campaign. His positioning appealed to a large number of Americans. He had cracked the marketing code that was required.
Now that he has taken care of the marketing end of the job and got himself into the white house, let us see if we can deliver on the promises that he has made!
No comments:
Post a Comment