Over the past years there were a lot of experts who spent a lot of time thinking over strategy and how it impact businesses and makes them successful. They came up with many theories to explain these phenomenon. I think that these strategies are going to slowly fade away to give way to design as a the new strategy.
You don't need to do a set of things and think in a certain way to do better business, you just need to be able to come up with great design that is the thing that people really respond to. Look at the iPod as a great example. It is not the best product that is available there, but it is the best design that is available out there and it is successful.
Even if one looks at retailers, in order to be successful in the market you do not need to be the best retailer. You need to be the best designed store, which meets the requirement of the shoppers in a manner that suites them the most and you will manage to be successful. An example of this kind of a success is the Big Bazaar in India, its designed in a manner that suites the requirement of the Indian consumer so well that it is successful. It also happens to be a discounter but the main reason for its success over all other has been the way it is designed.
Not only in fields where designs are very much applicable but also as far as organizations are concerned, design plays a very important role in their success. If the design is rigid, it often breaks or gets destroyed over the course of time. The classic example of such destruction is the car companies of America. They will not get better till they change the design of their organizations and change the way they have been accustomed to think.
Design is going to play a very important role in the coming years and there is a need for organizations to prepare for this change.
No comments:
Post a Comment