Right now is the time that most of the companies, especially the marketing teams in most companies should be looking at innovative ways of pulling customers. They can think up totally whacky ideas and rest assured that the higher powers will second it as well, in the hope that sales would pick up.
It is often in times when the economy is slowing that one gets to be at their creative best. When the going is good, most often companies, as well as executives do not wish to take any risk. Its easy to do fine by playing safe. Most companies play it safe and some out of the box idea which might be risky will not get the same kind of support for the fear of failure.
In a failing economy, failure is imminent. Therefore, risking failure becomes a lot more easier for the top executives. The way a risk is seen is different. Maybe this will avert the inevitable. Therefore the decision to go ahead with a plan that maybe seen as a creative risk, comes much more easily.
All sort of things get done! New business verticals are launched; new ad campaigns are designed; products that have been on the shelf for years are given a go-ahead! Is it the right approach? Who cares! You get to be creative!
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