The dearth of any particular thing, results in the increase of its value. Simple logic of demand and supply. It is interesting to note though, that the same logic applies so strongly to the behaviour of people and the way business is carried out.
On one of my recent visits to a small town in the north of India, I came across a branded pizza joint that I was familiar with. I was pleasantly surprise when I entered the store, to find that the service was head and shoulders above what I was used to getting in Bangalore. The waiters were very polite, showed us to the table, waited on us, offered suggestions (knowledge about the preparations; now that is one thing that I expected to be higher amongst their urban counterparts), asked for preferences in taste and then served our order. It was as if I had landed up in a gourmet restaurant, but just did not know. Often when I visit the same store in the city, I get waiters who are edgy, impatient and at times even rude if you are somewhat confused.
Is it the lack of business in the smaller towns that brings out the best in the people who serve you? Or is it just the large supply of people in and urban store as against a rural store; that the value of a customer falls? I don't really know why this happens, though I would love to know why.
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