In the opening scene of the movie 'Bachna Ae Haseeno', Ranbir Kapoor has a dialogue, which is insightful and at the same time hard hitting; he says 'I am tired of travelling by train across Switzerland, all you see is Cows and Grass'.
Are the Swiss not pure genius to have marketed green grass and black and white cows to the world so effectively that, every years thousands of people go flocking to Europe, to take a journey on the Eurail?
Recently, while taking a trip on our very own 'India Railways' from Bangalore to Jodhpur, I realised that India has such a huge variety of landscapes, sights and sounds to offer to a tourist. Every 300 Kms or so, the geography changes, the way the houses are built changes, the type of food served within the train changes... There is just so much happening outside that you can look at. There is just so much that one can take in through the course of a journey; it's like visiting several different countries, within this one, highly diverse country called India.
Is this more fun or is this more fun?
I fail to understand why this aspect never comes up in any of the 'Incredible India' ads. The value proposition that India Railways has on offer for tourists is much greater than, what any railway network has to offer in the world. There is opportunity that is crying to be exploited. There is just so much that one can do with this asset that we possess.
We have the longest, most vast railway network any country has and it works flawlessly, most of the time; except when we ourselves like to highlight the negatives and sit and cry about it. There is such raw potential that is waiting to be unleashed. Somebody has to come forward to unleash it. I would love to be the one.
No comments:
Post a Comment